Trice Medical needed a marketing strategy targeting two different demographics: physicians and patients. AgileCat jumped at the opportunity to give this game-changing company — and their groundbreaking diagnostics devices — the identity they deserved.

It was imperative to convey how the Dynamic Imaging Platform, a total in-office diagnostics solution, allows physicians to visualize and diagnose joint injuries with a clarity, expediency and convenience never before possible.

Trice Medical needed an approachable and compassionate message for patients suffering from a joint injury. The main benefit of mi-eye is that it gives patients immediate answers and puts them on the road to recovery faster. This emotional appeal was at the heart of our patient-focused campaign which lived digitally as well as in physicians’ offices.