Brand Strategy | Brandterior® Design
AAMCO, looking to shift public perception from a greasy mechanic shop to an automotive destination with cutting-edge, tech-focused tacticians, tasked AgileCat to redefine their in-store customer experience.
We redesigned AAMCO’s flagship store with a highly-evolved brand at the heart, reflecting their desire to offer dealership quality at a better value.
We established an experience that expressed the brand’s ambition, one that drove home a clear sense of professionalism to the people. We took inspiration from high-end retailer experiences across various industries to deliver store designs that brought openness and transparency to their garages and warmth and serenity to their waiting areas.
