Tradewind Artificial Intelligence
Brand Strategy | Brand Identity | Digital Marketing | Modular Brand Experience | Print Collateral | Video & Photography | Web
The Joint Artificial Intelligence Center (JAIC) was in the process of setting up and launching a prototype business model called Tradewind that would bring artificial intelligence (AI) capabilities to the U.S. Department of Defense (DoD) faster and more efficiently. They needed a cutting-edge brand for Tradewind that conveyed to private industry CTOs, academic professors, defense contractors, and DoD personnel alike just how revolutionary this AI procurement process would be.
Where Multiple Paths Converge
AgileCat’s extensive research into Tradewind’s many audiences directly influenced the logo mark, which features multiple ascending lines representing paths that each entity takes to ultimately reach the same goal: operationalizing AI technologies across the DoD.