Monterey Bay Aquarium
Brand Strategy | Print Collateral
Monterey Bay Aquarium approached AgileCat from across the country seeking a fresh take on their wayfinding map system. We worked closely with the Monterey Bay teams – creative, membership, and visitor’s service – to determine the best way to represent the unique layout of the aquarium.
Using blueprints, video, and 3D tours, AgileCat created a custom map design that can be adapted in the future as exhibits come and go. This map design, featuring an all-new iconography system, is used as an everyday visitor handout at the aquarium, as part of the wayfinding system, and on the website.