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Monterey Bay Aquarium

Brand Strategy  |  Print Collateral

Monterey Bay Aquarium approached AgileCat from across the country seeking a fresh take on their wayfinding map system. We worked closely with the Monterey Bay teams – creative, membership, and visitor’s service – to determine the best way to represent the unique layout of the aquarium.

Using blueprints, video, and 3D tours, AgileCat created a custom map design that can be adapted in the future as exhibits come and go. This map design, featuring an all-new iconography system, is used as an everyday visitor handout at the aquarium, as part of the wayfinding system, and on the website.