The Union League Legacy Foundation
Brand Strategy | Brand Identity | Modular Brand Experiences | Print Collateral | Video & Photography
Union League of Philadelphia, ranked the #1 City Club in the Country, had been operating three distinct charitable organizations: Youth Work, Scholarship, and Abraham Lincoln Foundations. These foundations, each with their own unique purpose, mission, and vision, were for too long operating separately from one another, causing confusion for new visitors and potential donors alike.
The decision was made to reorganize and refocus the Union League’s entire charitable enterprise under one unified brand. It was at that point that AgileCat entered the picture to name and brand this one-of-a-kind foundation.
Bringing New Life to the Story of Civil Freedom
Because the Legacy Foundation is where the public meets the Union League, we arranged the ultimate introduction with a beautifully shot, evocative video in which members speak to the history of the League and how the foundation serves as a catalyst for the future leaders of tomorrow — and the future members of the Union League — to blaze a path forward.
A Legacy Built to Last
Since 2011, the Legacy Foundation has welcomed more than 100,000 visitors to the Heritage Center. Visitors have engaged with educational exhibits that interpret history in all its complexity. From the Civil War to monuments and voting rights, these exhibits cover a broad range of subjects and are design to teach and inspire visitors of all ages and backgrounds.