Founded on Historic Preservation, Education, and Values

The Union League Legacy Foundation

Brand Strategy | Brand Identity | Modular Brand Experiences | Print Collateral | Video & Photography

Union League of Philadelphia, ranked the #1 City Club in the Country, had been operating three distinct charitable organizations: Youth Work, Scholarship, and Abraham Lincoln Foundations. These foundations, each with their own unique purpose, mission, and vision, were for too long operating separately from one another, causing confusion for new visitors and potential donors alike.

The decision was made to reorganize and refocus the Union League’s entire charitable enterprise under one unified brand. It was at that point that AgileCat entered the picture to name and brand this one-of-a-kind foundation.

A Single, Unified Foundation

The Legacy Foundation is dedicated to the same tenets of freedom and free enterprise upon which the Union League was founded. Through historic preservation, education, and scholarship, the Legacy Foundation promotes these values and ideals, inspiring more educated, engaged, and responsible citizens.

A powerful symbol emerges when we weave in the diamond shape of the revered Union League crest that is found within the very roots of the Union League House. The four sides of the diamond symbolize four key pillars of the Union League Legacy Foundation: 1) Good Citizens; 2) the Collections; 3) the Scholarships; and 4) Union League members.

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Bringing New Life to the Story of Civil Freedom

Because the Legacy Foundation is where the public meets the Union League, we arranged the ultimate introduction with a beautifully shot, evocative video in which members speak to the history of the League and how the foundation serves as a catalyst for the future leaders of tomorrow — and the future members of the Union League — to blaze a path forward.

A Legacy Built to Last

Since 2011, the Legacy Foundation has welcomed more than 100,000 visitors to the Heritage Center. Visitors have engaged with educational exhibits that interpret history in all its complexity. From the Civil War to monuments and voting rights, these exhibits cover a broad range of subjects and are design to teach and inspire visitors of all ages and backgrounds.

"AgileCat was incredible in helping us work through a complicated transition from three separate charitable organizations into one, single, charity. The team of professionals worked through from idea creation to implementation on rebranding and messaging who we were to be as an organization. They worked through the intricacies of our structure and, now a couple of years into the operation of this unified charity, they really set us up for success."

Kira Foley-Tuzman, Chief Administrative Officer, The Union League Legacy Foundation