AgileCat played a paramount role in the branding and marketing of the largest outdoor food festival in the Philadelphia Region. Known as “Burger Brawl,” the festival is designed to bring the best regional burgers together for a competition, with proceeds benefiting local education. AgileCat is always ready to pounce with fresh ideas for this gluttonous festival.
2015 Burger Brawl
For our first Burger Brawl ad campaign, we featured photos of the participating chefs in a gritty photocopied style.
2016 Burger Brawl
In 2016, Burger Brawl branched out and added two more competitions "Taco Takedown" and "Cutthroat Cocktails." For this year's advertising campaign we setup a burger photoshoot, had some fun with hand-drawn typography and tattoo-inspired custom illustrations which were used on posters, social media posts, and print materials.
2017 Burger Brawl
In 2017, we started talking tough with type. For the growing Burger Brawl brand, we pushed forward the tone-of-voice and paired it with grungy, bold type layouts which were inspired by vintage boxing posters. This no-holds-barred language was then used on promotional radio spots and social videos.