Brandywine Conservancy & Museum of Art
The Brandywine Conservancy & Museum of Art came to AgileCat to develop and design an indelible face for their globally-revered institution. We noted quite clearly the historical importance and meaning of the millstone on their grounds and refined it to an elevated state. Inspired by Wyeth’s iconic paintings, the color palette proudly represents the Conservancy’s various focal points, Environment to Art. Further, we ensured this identity transferred elegantly through a myriad of marketing vehicles, from signage and advertisements to brochures and the website.
Just as the millstone turns, the identity and supporting marketing smoothly propelled the Conservancy to an elevated level. This included record numbers of visitors in the years following the re-brand as well as greatly increased membership.