Drexel University
Curating Curiosity for a World-Class Research Institution
The Academy of Natural Sciences
Since 1812, the Academy of Natural Sciences has proudly served as a beacon for researchers, scientists, and the public at large in the city of Philadelphia.
Rooted in History
The exhibits and collection of over 18 million specimens broaden the academic horizons of people young and old. They came to AgileCat to rediscover the heart of their mission and inspire new energy within their historic walls.
A New Logo for the Naturally Curious
AgileCat created the new logo which strikes the perfect balance between organic and organized, complementing a highly structured and established organization. Inspired by the uniqueness of a fingerprint, it symbolizes the layers of curiosity, knowledge, research, education, and discovery within the museum.
The Brand
AgileCat developed design systems for events, festivals, membership materials, general museum marketing, and more to ensure the Academy’s voice and tone was always consistent.
Results
Culturally and academically, the Academy of Natural Sciences of Drexel University will be a Philadelphia fixture for our future generations. AgileCat’s branding and design work, literature, and strategy have fostered growth in visits, membership, and donations.
