Two powerhouse accounting firms – Parente Randolph and Beard Miller – struck a deal to merge, making the combined firm the largest of its kind in Pennsylvania. When the confetti was cleared away, the company chose AgileCat to execute a new naming, branding, and advertising strategy to ensure the combined power of both could clearly differentiate it from the mighty Big 4 firms.
Creating Confidence Through Clarity
As part of our overall marketing strategy, AgileCat created the name ParenteBeard for this top 30 accounting firm in the U.S. This name balanced both entities in the newly merged company and was the foundation for a strong visual identity, clean and confident designs, and a powerful campaign that followed.
The Clarity Continues, Digitally
AgileCat created an engaging web/mobile experience for ParenteBeard that showcases the company's robust accounting proficiency, highly-tactical tax service approach, and highlights their diverse industry-specific expertise.
The Big Payoff
ParenteBeard took off like a horse at the Derby with twin-boosters on it, gaining mindshare and market share throughout the Eastern seaboard, growing to an over $200 million dollar firm. Ultimately, companies looking for a more personalized approach with big firm resources gravitated away from the Big 4 and signed on with ParenteBeard. This positioned the company for a merger with Baker Tilly, with total firm revenue being $475 million - and one of the 12th largest professional service firms in the U.S.