Brand Strategy | Advertising Campaigns | Digital Marketing | Print Collateral | Web
KOP Rail, a proposed 5-mile extension of SEPTA’s existing Norristown High-Speed Line, will provide passenger rail service directly to KOP. King of Prussia District came to AgileCat to make this transformational project resonate with the region.
Create the Ultimate Destination
The first step was to build a website for KOP Rail Coalition that would serve as the ideal destination for anyone hoping to learn more through an interactive and educational webinar series or to make their voice heard in support of this groundbreaking initiative.
Benefits for Miles
From coordinated print and digital media placements in news outlets like The Inquire and Mainline Media News, to traditional OOH advertising through billboards, bus shelters, and SEPTA buses themselves, we articulated with perfect clarity the seemingly endless benefits KOP Rail provides to both businesses and residents.
The Best Route
KOP Rail continues to garner an incredible amount of support from visitors, area employees, advisory committees, along with the more than 3,500 people per workday who use two bus routes to travel from Center City to King of Prussia.