Inspiring Innovation Without Limitation

Helm Partners

Brand Strategy  |  Brand Identity |  Print Collateral |  Video & Photography |  Web


With the merger of Apella Group and Expert Technology Solutions, the new telecommunications and technology advisory services firm needed a new brand that would effectively showcase how they help clients achieve better outcomes across their network and communications platforms.

Take the Helm

The name “Helm” was chosen for its association with navigation and its literal definition as “a position of leadership.” Helm serves as the true vehicle that guides clients along the most optimal and effective path to success.

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Driving New Audiences Through Digital Design

From there, we fundamentally repositioned their service offerings through refined messaging, custom iconography and a new website with improved UX designed to drive high-quality leads.

Bringing the Brand Home

Helm’s new brand momentum and energetic identity was manifested in a total in-office lobby re-design, custom branded swag and a full trade show booth experience.