Bryn Mawr Trust
Trust. When you’re a bank, that’s something you better be able to back it up. Bryn Mawr Trust has been backing it up since, oh, 1889. When you’ve been in business for 128 years, you are putting a lot of trust into an agency when you ask them to redesign logo you’ve had since you opened your doors. That’s the trust they instilled in AgileCat.
The Proven Choice
Over their storied history, Bryn Mawr Trust has displayed endurance and viability through economic prosperity and turmoil. A company with well over a century of banking under their belt can be summed up in one tagline: The Proven Choice.
Every Kind Of Customer
Aligned with BMT’s aspiration to cater to every kind of customer, the Campaign With A Face highlighted BMT’s full services through creating an array of characters and storylines. The campaign was published in print, digital, radio, outdoor and transit.
Acquiring Some Fun
Over a Century of Growing, and Growing, and Growing
Acquiring Some Fun
Wealth Management Strategy
After researching and interviewing BMT’s wealth division leadership - we found that they truly embraced a ‘listening first’ approach when customizing wealth management solutions for each client. AgileCat created a campaign that spoke to this philosophy, and developed “We Know Nothing” which lived in advertisements as well as sales materials, driving growth and success for this first-in-class group of experts.
As a result of AgileCat’s branding and advertising campaign for Bryn Mawr Trust, coupled with the new positioning developed for their Wealth Management division, 2016 ended on a positive note for BMT, with both fourth quarter and annual net income reaching all-time highs. This momentum clearly continues in 2017, as BMT remains poised for future success.
$36mrecord net income
11.7%increased loan growth