Trice Medical is changing the world of in-office diagnostics with the Dynamic Imaging Platform, the only imaging platform connecting mi-eye 2 (the revolutionary alternative to an MRI) and mi-ultra (a compact, lightweight and transportable ultrasound) in one platform.
Trice Medical needed a marketing strategy targeting two different demographics: physicians and patients. AgileCat jumped at the opportunity to give this game-changing company — and their groundbreaking diagnostics devices — the identity they deserved.
It was imperative to convey how the Dynamic Imaging Platform, a total in-office diagnostics solution, allows physicians to visualize and diagnose joint injuries with a clarity, expediency and convenience never before possible.
Trice Medical needed an approachable and compassionate message for patients suffering from a joint injury. The main benefit of mi-eye is that it gives patients immediate answers and puts them on the road to recovery faster. This emotional appeal was at the heart of our patient-focused campaign which lived digitally as well as in physicians’ offices.
Trice Medical has risen to national prominence and are reshaping how physicians and patients alike think about orthopedic diagnostics. When you combine cutting-edge technology with clean, compelling design and a dash of compassionate, highly-targeted messaging, you get some stellar results.
