King of Prussia District
Brand Identity | Brand Strategy | Advertising Campaigns | Digital Marketing | Modular Brand Experiences | Print Collateral | Web
With the introduction of so many amenities above and beyond retail within King of Prussia (KOP), came the challenge of how to promote and entice new tenants in a clear, clever, and consistent way.
First, AgileCat created a smart identity to reflect that KOP is indeed the “king” across many areas — shopping, dining, and commerce. Then AgileCat created a fully integrated branding and marketing campaign for King of Prussia District that communicated their brand purpose and reflected the area’s sophisticated and evolving status as Pennsylvania’s premier business-meets-lifestyle destination.
After researching other edge cities from coast to coast, we found that the amenities, layout, and culture of KOP are unrivaled. We pounced on leveraging the KOP edge with a highly flexible concept that works seamlessly across shopping, dining, living, working, and playing.
The “Make the Move” campaign was devised as a way to showcase how and why employers and employees alike are making the move King of Prussia, an area where space is plentiful, business is adaptable, and the work-life benefits are immeasurable. With an infrastructure that sets the stage for long-term growth, we made clear that KOP is the ideal place to relocate your business.
After an unpredictable 2020, we recognized that it was critical to reinforced KOP’s status as Pennsylvania’s premier live-work-play destination. And we did that by boldly yet caringly reinforcing everything that you already love about KOP.
To showcase why 4,000 thriving businesses call KOP home, AgileCat created HQ KOP, centered around an evergreen living logo and diverse advertising campaign. This active campaign continues to grow with the King of Prussia as it becomes the ultimate destination for meeting, working, recruiting and living.
AgileCat evolves the brand assets each year using custom graphics, dynamic photography, and text styles to create a unique print and digital Annual Report.