A sora is a type of bird fairly common along the Schuylkill River. The word sounds like “soar,” which speaks to the heights, rooftop views, and success that comes from doing business at SORA. “Sora” also means sky in Japanese. Truly this name matched such an aspirational vision and development. We leveraged this sky-high visionary name to create a logo — before any architectural renderings were developed — that was both modern and pleasing and could end up working with any style of building architecture. The blue and gray color palette has an air of sophistication to it while being approachable and friendly.