Green Lane
Getting Crafty with the Area's #1 Beer Festival
King of Prussia Beerfest Royale
King of Prussia Beerfest Royale, the largest craft & international beer festival in the suburban Philadelphia region, is brought to you by our good friends at KOP-BID. They tapped AgileCat to add some excitement to their festival marketing efforts. We jumped at the challenge by designing an award-winning new website brimming with energy, and paired it with some crisp targeted marketing to get the party started!
We're Here for the Beer
Our objective for the Beerfest website was to create a digital experience that embodied the festival's high-spirited atmosphere. We crafted a resource-filled responsive site that prominently featured the participating breweries, restaurants, and entertainment. The site also connects festival-goers and beer-lovers to the many amenities the King of Prussia area has to offer – before or after they guzzled their fill.
Letting the Creativity Flow
In order to set KOP Beerfest Royale apart visually from typical Oktoberfest celebrations, we introduced lively animated icons and a suite of vibrant colors to reinvigorate the brand and express the variety of this celebration.
Getting the Word Out
We created a series of eye-catching billboards, social media content, and more to help build excitement about the festival and promote tickets sales. Prost!
The Reason to Celebrate
AgileCat’s carefully “crafted” vision translated to a 15 percent increase in ticket sales from the previous year. And since we never rest on our laurels, AgileCat plans to harness that momentum and push for even greater success year after year after year. Cheers! Prost! Salute!
