Valley Forge Casino Resort
Behavioral Health Built to Connect
Ascellus Behavioral Health
Brand Strategy | Brand Identity | Modular Brand Experiences | Print Collateral | Video & Photography | Web
IMCS Group, a behavioral healthcare organization that helps get injured workers healthy and back to work feeling fulfilled, underwent a massive shift to a technology company focusing solely on telehealth services. With such a wide array of stakeholders — investors, nurses, case managers, medical management professionals — the challenge was to develop a new brand that reflected their evolved approach while ensuring that the entire organization had a say and felt included.
Always Ascending
By bringing together “ascend,” “excel,” and “us,” Ascellus became the perfect descriptor of this all-encompassing Workers’ Comp organization that empowers shared success. There’s an intuitive rhythm to the services they offer — and phonetically, this name struck just the right tone. The logo is highlighted with an ascending “A” symbol, which carries both angular energy and humanistic ease in its form.
Digital Experience
AgileCat-designed websites are always brand-centric and bold, creating a digital experience that inspires action. After all, your online presence is a direct representation of your brand. We make sure it’s leaving the right impression!
Ascellus Connect
Ascellus Connect is a HIPAA-compliant, all-in-one technology solution that enables a more efficient and convenient treatment experience. A unique internal brand exists for this service that includes a text modifier as part of the full logo expression.
