Brand Strategy | Print Collateral
AmeriHealth Caritas, a national leader in health care solutions, tasked AgileCat with designing a publication that came to be known as PerformRx Review. Consisting of high-concept Specialty Pharmacy articles, the publication would be printed for conferences and mailed to clients, prospects, and industry experts.
We immersed ourselves in pharma, pairing key terminology with powerful imagery that would resonate as much with industry wonks as it would for the layman. In utilizing AmeriHealth’s core colors in a confident and approachable way, the overall package is elevated whether you’re reading typeface-driven pages or scanning sections where the photo truly owns the story.