Launching History Forward

Valley Forge & Montgomery County Tourism

A rolling landscape northwest of Philadelphia, Montgomery County (affectionately known as Montco) had been overlooked and underestimated for far too long. The suburban county had always been a tourist destination largely due to Valley Forge, a National Park with rich historical roots in the Revolutionary War. While the park is a must-see, Montco has so much more to offer and it looked to AgileCat for a booming campaign to shake up its shady acres.

Freedom on Film

The Let Freedom Reign campaign needed a centerpiece. The Cats came with an anthem reel that showcased what a weeknight, weekend or weeklong vacation could look like. So jump on in, the weather’s nice and feels like freedom.

0:00 / -:-


To march with AgileCat’s re-branding of Valley Forge & Montco, a strategy and laser-guided media buy was born from our war room around #MakeItMontco. The hashtag was implemented across all major social platforms to get the words and images out from retailers, residents and hotels in the county.

The Payoff

What’s a revolution without results? Not much more than a popgun and a fizzle. That’s how we operate at AgileCat. Our philosophy is 100% results driven. We stalk, hunt and pounce for our clients. We promised Valley Forge and Montgomery County big numbers and here is how we delivered.

  • 58%

    increase in hotel occupancy
  • 950%

    increase in web traffic to
  • 100m+

    social media impressions since campaign launch