CFI
Launching History Forward
Valley Forge & Montgomery County Tourism
A rolling landscape northwest of Philadelphia, Montgomery County (affectionately known as Montco) had been overlooked and underestimated for far too long. The suburban county had always been a tourist destination largely due to Valley Forge, a National Park with rich historical roots in the Revolutionary War. While the park is a must-see, Montco has so much more to offer and it looked to AgileCat for a booming campaign to shake up its shady acres.
Foundations in Freedom
What does your freedom look like? However you picture it, Montgomery County gives you the independence to Let Freedom Reign. This became the campaign slogan that AgileCat crafted for Montco, empowering visitors to embrace adventure. And, hey, why not stay the night, too?
Freedom on Film
The Let Freedom Reign campaign needed a centerpiece. The Cats came with an anthem reel that showcased what a weeknight, weekend or weeklong vacation could look like. So jump on in, the weather’s nice and feels like freedom.
#MakeItMontco
To march with AgileCat’s re-branding of Valley Forge & Montco, a strategy and laser-guided media buy was born from our war room around #MakeItMontco. The hashtag was implemented across all major social platforms to get the words and images out from retailers, residents and hotels in the county.
The Payoff
What’s a revolution without results? Not much more than a popgun and a fizzle. That’s how we operate at AgileCat. Our philosophy is 100% results driven. We stalk, hunt and pounce for our clients. We promised Valley Forge and Montgomery County big numbers and here is how we delivered.
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58%
increase in hotel occupancy -
950%
increase in web traffic to valleyforge.org -
100m+
social media impressions since campaign launch
