Brand Strategy  |  Advertising Campaign  |  Digital Marketing  |
Print Collateral  |  Web

Lincoln Financial Group (LFG) came to AgileCat with a hyper-specific request: to help distinguish and promote a new life insurance policy in an extremely crowded space.

AgileCat created high-level messaging points that spoke to key differentiating aspect of Lincoln’s VUL^ONE, with each in their own way bringing clarity and context to how this product empowers their clients to “Make the Most Out of Life.” Whether their clients were looking to LFG for help regarding estate planning, cash growth opportunities, or business solutions, Lincoln’s VUL^ONE life insurance policy was the best option to maintain total flexibility while protecting life’s priorities.