Helm Partners
Bringing Joy to New Parents Worldwide
Joie
Joie, an international baby gear company, sought out AgileCat to tell an emotive story that would connect with parents swimming in baby brands — not to mention soiled diapers — vying for their attention.
Bring the Kids
AgileCat developed joyful, motivating positioning that conveyed to new and seasoned parents alike that Joie gear makes traveling with tykes infinitely easy. AgileCat created energized, connected visuals across advertising, web, store design, and more.
A Language All Their Own
AgileCat created an upbeat and positive tone of voice for each of Joie's products. Each product was given a personality, creating an emotional connection with parents that feels natural and fun.
Introducing Joie
A full-scale, 10,000 square ft. tradeshow exhibit was designed by AgileCat to showcase the world of Joie to the International market.
The Payoff
Joie products are consistent sell-outs at Babies R’ Us among other retailers, from the UK to the Far East. We’ll dip our paci’s in champagne and toast that!
