HelmetFit is an innovative startup driven by the concept that sports-related head injuries can and should be prevented. The HelmetFit app, integrated with an electronic air pump ensures a perfectly fit helmet — always. With a powerful product in place, an equally powerful brand was needed to tell a clear, compelling, and visual narrative.
Play it Safer
'Play it Safer' is a call to action that appeals to players and the decision makers around them. This message draws a connection between player safety and the innovative product offered by HelmetFit. With emotional resonance and instant impact, 'Play it Safer' is a driving force behind HelmetFit’s emerging success.