Ascellus Behavioral Health
Brand Strategy | Brand Identity | Modular Brand Experiences | Print Collateral | Video & Photography | Web
IMCS Group, a behavioral healthcare organization that helps get injured workers healthy and back to work feeling fulfilled, underwent a massive shift to a technology company focusing solely on telehealth services. With such a wide array of stakeholders — investors, nurses, case managers, medical management professionals — the challenge was to develop a new brand that reflected their evolved approach while ensuring that the entire organization had a say and felt included.
By bringing together “ascend,” “excel,” and “us,” Ascellus became the perfect descriptor of this all-encompassing Workers’ Comp organization that empowers shared success. There’s an intuitive rhythm to the services they offer — and phonetically, this name struck just the right tone. The logo is highlighted with an ascending “A” symbol, which carries both angular energy and humanistic ease in its form.