GlaxoSmithKline
Lending Paws to an Organization Changing Lives
La Salle Academy
Brand Strategy | Brand Identity | Advertising Campaign | Print Collateral | Video & Photography | Web
La Salle Academy is more than a school. It’s a place where children grades three through eight from underprivileged families can feel loved, nurtured and safe while preparing for high school and beyond. With its foundations in the Catholic Church, La Salle Academy relies almost entirely on donations to keep its doors open and teach children to think, act and speak towards each other in a respectful way. AgileCat offered a paw in the form of a motivational campaign to reach even more families in economically distressed areas of Philadelphia.
Proud
When AgileCat visited La Salle Academy, we met dozens of students with unmatched cheerful energy, amazing curiosity and palpable potential. From the collective, AgileCat saw one overarching characteristic: the students were distinctly proud of overcoming challenges and of the school that offered them the keys to a strong future.
10th Anniversary Video
The Payoff
With most of our case studies, this is where we casually mention the great results that our campaign delivered to our client. But our motivation behind “Proud” for La Salle Academy was different. And, even though it brought new donations and students to the Academy, we did this pro bono. Why? Because La Salle Academy gives back and we wanted to give back too.
