Fashioning a Campaign That's Anything but Sleepy
Mattress Factory
Brand Strategy | Advertising Campaign | Digital Marketing | Print Collateral | Video & Photography
Lets face it; standing out from the competition is hard when you’re a mattress store. What makes The Mattress Factory rise above the rest is their belief that every customer is unique, each with different sleep preferences. AgileCat’s “We Put The Match In Matchress” campaign highlights TMF’s unparalleled attention to customer detail.
Campaign Characters
The strength of AgileCat’s “We Put The Match In Matchress” campaign comes from the dynamic characters and humorous storylines woven into our TV spots. The campaign communicates a key value of The Mattress Factory; that whether you’re an exhausted parent, a diva, or a disappointed football fan, The Mattress Factory listens to your sleep needs and matches you with the perfect mattress.
"I need a mattress that touches my soul!"
"We just want a mattress that Bianca will actually sleep on."
"I need a mattress that touches my soul!"
The Payoff
With fearless ferocity, AgileCat set a media plan for TMF across multiple platforms: TV, pre-roll, digital, in-store, print and social media. Philly woke up and took notice. Looks like AgileCat’s the match for The Mattress Factory.
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68%
spike in sales -
60%
increase in web traffic -
70%
rise in social media impressions since campaign launch
