ParenteBeard
Heavy-lifting to New Heights
Danella
Brand Strategy | Brand Identity | Advertising Campaign | Print Collateral | Web
Over 40 years ago, Jim Danella embarked on a business mission. Well, actually what started as a business purchase of a utility construction company quickly grew into a multi-industry powerhouse helping to keep America powered and on the go. Soon the company grew to include not only communications and electric work, but also gas, water, and steam. Now, they needed new brand construction in the face of growing competition. Enter the Cats.
We Make Life Go
Millions of people across the country enjoy access to reliable power, transportation and technology thanks to Danella. In the purest sense, they make life go. The next time you flip on a light switch, there is a good chance Danella did the heavy lifting to make sure life stays illuminated.
Digging Deep on Danella Digital
If you want to ‘Make Life Go’ your digital platform better be ready to redline. When Danella came to AgileCat looking for a digital do-over, they wanted something clean, smart and simple; just like the solutions they give to their clients nationwide.
The Payoff
Danella is growing almost as fast as they can build. Since the Cats came on the scene, two new Danella locations have opened and more continue to open across the Nation. With their new brand identity.
-
6x
follower growth compared to nearest competitor -
78%
of website traffic from social media -
1000's
of job applications
