Giving trust a name and a face.

Bryn Mawr Trust

Trust. When you’re a bank, that’s something you better be able to back it up. Bryn Mawr Trust has been backing it up since, oh, 1889. When you’ve been in business for 128 years, you are putting a lot of trust into an agency when you ask them to redesign logo you’ve had since you opened your doors. That’s the trust they instilled in AgileCat.

The Proven Choice

Over their storied history, Bryn Mawr Trust has displayed endurance and viability through economic prosperity and turmoil. A company with well over a century of banking under their belt can be summed up in one tagline: The Proven Choice.

Every Kind Of Customer

Aligned with BMT’s aspiration to cater to every kind of customer, the Campaign With A Face highlighted BMT’s full services through creating an array of characters and storylines. The campaign was published in print, digital, radio, outdoor and transit.

Over a Century of Growing, and Growing, and Growing

The acquisition of Continental Bank is the evidence that backs up AgileCat’s “The Proven Choice” concept for BMT. Through times of prosperity, or decline, BMT has always been and will always be the bank that customers can count on to stand strong.

Acquiring Some Fun

When BMT acquired Continental Bank in 2014, they also acquired an ice cream truck. BMT loved the idea of continuing this tradition of community outreach. Now, every summer, the ice cream truck can be found surprising and delighting people every summer.

Over a Century of Growing, and Growing, and Growing

The acquisition of Continental Bank is the evidence that backs up AgileCat’s “The Proven Choice” concept for BMT. Through times of prosperity, or decline, BMT has always been and will always be the bank that customers can count on to stand strong.

Acquiring Some Fun

When BMT acquired Continental Bank in 2014, they also acquired an ice cream truck. BMT loved the idea of continuing this tradition of community outreach. Now, every summer, the ice cream truck can be found surprising and delighting people every summer.

Wealth Management Strategy

After researching and interviewing BMT’s wealth division leadership - we found that they truly embraced a ‘listening first’ approach when customizing wealth management solutions for each client. AgileCat created a campaign that spoke to this philosophy, and developed “We Know Nothing” which lived in advertisements as well as sales materials, driving growth and success for this first-in-class group of experts.

The Payoff

As a result of AgileCat’s branding and advertising campaign for Bryn Mawr Trust, coupled with the new positioning developed for their Wealth Management division, 2016 ended on a positive note for BMT, with both fourth quarter and annual net income reaching all-time highs. This momentum clearly continues in 2017, as BMT remains poised for future success.

  • $36m

    record net income
  • $11.3b

    wealth assets
  • 11.7%

    increased loan growth

Nothing shabby about this tabby.