Clair Brothers is a worldwide leader in handcrafted audio and logistics for international concerts and tours. They have offices in multiple locations throughout the United States as well as in Switzerland, Japan and Europe. Prior to AgileCat, there was confusion in the marketplace as to what Clair Brothers full capabilities were, given a number of more recent acquisitions. Following the acquisition of their #2 competitor – ShowCo – the brand became even more fragmented and inconsistent, while the culture was experiencing infighting.
After an extensive brand research process, AgileCat renamed the company CLAIR and created a strong brand, a website, advertisements, and consistent messaging externally and internally that again saw CLAIR as the dominant player in the world. Additionally, AgileCat created the tagline “Live Service & Shows Since 1966” to establish the venerable company’s core business that made it famous. AgileCat designed a classic but forward-thinking identity to reflect CLAIR’s strengths, and in Fall 2008, completed CLAIR’s corporate website.
Since AgileCat’s re-naming and design of CLAIR’s identity, website and advertising campaign and the launch of those aspects to the company, the culture has rallied around the spirit and meaning of the name and design expressions.
CADEkids
CADEkids is an organization that promotes children’s potential for growth through comprehensive school- and community-based support programs that are begun at an early age and are designed to encourage positive choices, while reducing high-risk behaviors. The organization gives kids the tools to make smart decisions in their daily lives. The proven and tested curriculum teaches them to avoid conflict, violence and drugs and gives them the confidence to pursue their goals and dreams.
For most of its history, the organization was known as C.A.D.E., the Corporate Alliance for Drug Education. Over the years, support came to encompass much more than corporate involvement and the missions expanded well beyond just drug education. The name no longer fit the mission and was therefore, confusing to those interested in getting involved.
AgileCat worked with CADEkids on a pro bono basis to help them define the brand, messaging and core in a way that spoke clearly to who they are and what they do, making it easier for potential supporters and donors to comprehend their value. One of the many great results of the branding process was the development of a new name, CADEkids, a new identity and the accompanying tagline, “Good Decisions. Great Kids.” AgileCat is proud to work with such a tremendous organization.
