Devon Hill BMW came to AgileCat with a unique challenge. The venerable dealership was feeling increasing pressure from BMW dealerships setting up shop in their more immediate area. AgileCat leveraged Devon Hill’s “Blue Horse” icon and made it “Famous” in a highly-creative way across multiple media platforms. This connected prospective customers to the Blue Horse as an icon of class, sophistication, style and fun at the heart of Devon Hill’s ultimate driving machines. Through our radio, print and outdoor advertising efforts, Devon Hill BMW experienced 2 record quarters in a row in their 25 year history and made a substantial emotional impact on BMW buyers throughout the Main Line and surrounding areas.  
   
 

AgileCat kicked off the print campaign in the Philadelphia Inquirer and philly.com with a simple story reflecting the power of the Blue Horse.

 

AgileCat positioned a stylish Blue Horse to the fashion-conscious readers – and customers - of BOYDS through their BOYDS Magazine.

 

Main Liners are proud of their area, and AgileCat showed how the Blue Horse was an iconic member of this family by showcasing famous Main Line landmarks in a playful ad shown in Main Line Today magazine.

 

AgileCat put a creative, fun spin on BMW’s X5 positioning the “Winterwonderlandmobile” as a gift of choice for the colder seasons in Main Line Today magazine.

 

Chester County is horse country through and through and AgileCat appealed to this audience by expressing the artistry of the Blue Horse in this illustrated ad in Chester County Life magazine as well as other online publications.

 

 

AgileCat’s award-winning ad “Even Buses Can Dream” appeared on dozens of buses throughout the area. How ‘bout that duct tape on the ad! The presentation brought out another playful angle of the Blue Horse and gave drivers from city streets to Lancaster Ave. a reason to smile and engage.

AgileCat’s expertise in organic, disruptive advertising is perfectly reflected in a series of ads along the R5 line informing riders that “their route had changed.” Viewers of the ad were engaged and amused as the Blue Horse showed a fun, new route to happiness.

 

The below radio ads that made multiple appearances from KYW 1060 to 1210 the Big Talker brought out Devon Hill BMW’s playful side through AgileCat’s creativity and production talents. Since appearing, we’ve heard more than a few imitators of this creative piece, but no equals.


Devon Hill BMW - Radio spots
(click each file to hear audio sample)

Autumn 60 second Ad


SAV 30 second Ad

 
 


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1818 Market Street · Suite 220 · Philadelphia PA 19103     Tel 215.508.2082     www.agilecat.com